By A Staff Reporter - MUSCAT — The third Media and Advertising Exhibition and Conference-2011 will be held from October 18 to 20 at the Oman International Exhibition Centre. The event is organised by Al Nimr Expo in co-operation with Match Media. The media and advertising industry in Oman is currently experiencing a remarkable growth as companies are realising more than ever the value of effective advertising and media promotion to continue their success.
As more business opportunities become available, competition in the market is heating up with the recent introduction of new publications. The coming up of various new advertising agencies and the increasing popularity of non-traditional communication channels will enable companies to reach more effectively wider audience.
In addition many new technologies are now available for the use of companies that want to employ latest trends in their advertising campaigns and other promotional strategies. The three-day event will provide a platform for everyone involved in this significant industry to present their products, equipment and services to their target clients. Building on its two highly successful editions in 2009 and 2010, this year’s event will once again feature all leading publishing houses, media companies and advertising agencies in Oman.
For the first time, the Third Media and Advertising Exhibition-2011 showcasing the latest trends in digital signage will highlight the growing role of social media and other Internet-based communication technologies.